Maker: Jurnal Manajemen

MODEL OF INCREASING THE BENEFITS OF E-LEARNING AND MULTI-GROUP ANALYSIS: WITHIN THE PRIVATE UNIVERSITY MANAGEMENT PARADIGM

2024-12-29T10:21:21+07:00

E-learning is already used by most higher education (PT) management worldwide for all of their learning needs. Nonetheless, academics are still not very interested in assessing user satisfaction with e-learning. This study explores gender-based disparities in accessibility in the context of higher education by analyzing the accessibility of instructors and students as e-learning users. Students and instructors at 10 private institutions in West Java, Indonesia were given an online questionnaire based on the Information Systems Success Model (ISSM) and Technology Acceptance (TAM). A total of 286 valid responses that could be used were received. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to analyze measurement models, structural models, and multi-groups in order to evaluate the validity, reliability, and hypothesis testing of the constructs. Model appropriateness is demonstrated by the results, and eight out of the eleven hypotheses are significant. Based on user status and gender, a multigroup analysis reveals that one hypothesis is not significant

HOW TO MAINTAIN COMPETITIVE ADVANTAGE AND ENHANCE THE BUSINESS PERFORMANCE OF STARTUP? THE ROLE OF INNOVATION, DYNAMIC CAPABILITY AND INTELLECTUAL CAPITAL

2024-12-29T10:21:21+07:00

This research aim to examine the influence of innovation, dynamic capabilities and intellectual capital to maintain competitive advantage and enhance the business performance of start-up companies in Central Java. The population in this study all used start-up companies listed at the the Incubator Business Center (IBC) of Central Java and had been operating for one year. only 55 start-up companies met the requirements. The research analysis method used in this study is Smart PLS. Our findings show that innovation, dynamic capabilities and intellectual capital have a positive impact on competitive advantage and business performance. These findings provide additional literature on the limited number of studies that examine innovation, dynamic capabilities and intellectual capital on start-up companies. The limitations of the research is a small number of respondents and this research is still limited to only being carried out using quantitative methods so that the results obtained are still not optimal and comprehensive. In future research, it is hoped that researchers can get more respondents so that the research results will be more accurate. Examine more specific types of startups, such as startups operating in the field of education, e-commerce, Saas, and many other types of startups, so that the research results obtained are also more specific for developing these different types of startups.

INCREASING REPURCHASE INTENTION OF UMKM CRAFT PRODUCTS: REVEALING THE IMPACT OF PRODUCT INNOVATION, BRAND TRUST AND CUSTOMER EXPERIENCE

2024-12-29T10:21:21+07:00

In an increasingly competitive business environment, craft sector MSMEs need to understand the factors that drive customer loyalty in order to maintain business sustainability. Product innovation is one of the main strategies to increase competitiveness, while brand trust and customer experience play an essential role in building customer trust and satisfaction. This study aims to reveal the effect of product innovation, brand trust, and customer experience on the intention to repurchase MSME craft products. This study uses a quantitative method with data collection through a survey of craft product consumers in Indonesia. The results show that product innovation, brand trust, and customer experience positively and significantly affect consumer repurchase intentions. Relevant and sustainable product innovation encourages consumers to repurchase, while brand trust strengthens loyalty by creating a sense of security and trust in product quality. In addition, positive customer experiences in terms of service interactions and product quality further strengthen consumers' intention to repurchase. These findings provide important implications for MSMEs in designing effective marketing strategies to increase consumer loyalty through innovative approaches, strengthening brands, and improving customer experience.

THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY

2024-12-29T10:21:21+07:00

Social commerce is a concept that combines elements of electronic commerce with social activities that occur on social media platforms. This involves the use of social media to facilitate trading activities, from product promotion, interaction between users, to the purchasing process stage that can be done directly on the platform. This study aims to analyze in depth how Social Media Marketing Activities (SMMA) influence Brand Loyalty (BL) by considering the mediation role of Brand Awareness (BA), Brand Trust (BT), and Brand Image (BI). In the process, this study found that each variable analyzed had a significant impact on other variables. However, there is a variable relationship between Social Media Marketing Activities and Brand Loyalty with Brand Awareness mediation stating insignificant results. This is because there are social media activities that are less relevant, uninteresting, and not in accordance with the preferences of target consumers, so they fail to build strong brand loyalty. To support this analysis, data were collected from 322 respondents over a period of approximately four months. The data obtained were then analyzed using the concept structural equivalence modeling program (PLS-SEM), which allows researchers to examine the complex relationships between the various variables in this research model.

THE MEDIATING ROLE OF ATTITUDE IN IMPULSE BUYING

2024-12-29T10:21:21+07:00

This research aims to investigate the impact of influencer credibility on consumer behavior, particularly in the context of the urge to make impulsive purchases. The subjects of this study are individuals who have made unplanned purchases through online shops. The outer model measurement and hypothesis testing (direct and indirect) were conducted on a data sample of individuals who made unplanned online purchases, using the statistical tool SEM-PLS. Data were collected through a questionnaire distributed online via Google Forms, utilizing non-probability sampling techniques and the purposive sampling method, with a total sample size of 310 respondents. The study found several hypotheses indicating negative and insignificant effects, including the hypothesis of influencer credibility on attitude, the hypothesis of perceived usefulness on attitude, the hypothesis of influencer credibility on the urge to buy impulsively mediated by attitude, and the hypothesis of perceived usefulness on the urge to buy impulsively mediated by attitude. However, other hypothesis tests showed significant results. This research provides deep insights into how these variables can be used in marketing strategies to drive impulsive purchases and highlights the importance of understanding the psychological dynamics behind consumer behavior in the context of social media.

ANALYSIS OF THE PERCEPTION OF THE MILLENNIAL GENERATION'S INTEREST IN THE PROCESS OF USING M-BANKING AFTER REBRANDRING

2024-12-29T10:21:21+07:00

Human life is greatly influenced by the advancement of information technology. In the midst of a shift in people's lifestyles, banking businesses are turning to services that have a digital basis to increase industry competition and obtain potential target markets. To make transactions easier for customers, internet banking, SMS banking, mobile banking, automatic teller machines, and electronic data capture are some of the services provided. This resulted in an increase in revenue based on costs (Otoritas Jasa Keuangan, 2015) Currently, many banks are rebranding in M-Banking, The purpose of this study is to find out the influence of the convenience, benefits, attitudes and behavioral control of the millennial generation on the decision to use mobile banking services through interest after rebranding. The main data for this study comes from millennial customers who use mobile banking who have rebranded. Smart PLS 3.0 software is used to analyze Partial Least Square (PLS) data

SERVICE QUALITY IMPROVEMENT STRATEGY USING AN IMPORTANCE-PERFORMANCE ANALYSIS APPROACH

2024-12-29T10:21:21+07:00

Changes in people's lifestyles increase the demand for health services. From a business point of view, competition is now getting tougher, so every hospital must work hard to survive in the health service industry through efforts to increase customer satisfaction with available services. This study used the Importance Performance Analysis and Customer Satisfaction Index methods to measure customer satisfaction at XYZ Mental Hospital Bogor with a sample of 400 respondents. Data collection was carried out through interviews with the help of questionnaires and open questions about complaints. Service quality is measured by the SERVQUAL method, which consists of five dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The results show that four service attributes must be improved because they have low performance but are considered important to customers. In addition, there are four other attributes in quadrant three and the four attributes with the lowest CSI scores, so it is also important to make improvements. The result shows that the CSI value of XYZ Mental Hospital is 81.86, which means that the service is in a good category. However, this value has not reached the value targeted by the hospital.

INCREASING THE INNOVATIVE BEHAVIOR OF CREATIVE ECONOMY ACTORS IN THE CRAFT SUB-SECTOR IN CIAMIS REGENCY THROUGH SELF-EFFICACY, KNOWLEDGE SHARING AND ORGANIZATIONAL CLIMATE

2024-12-29T10:21:21+07:00

Creative Economy (Ekraf) is one of the sectors that is expected to be able to become a new, sustainable force in the national economy and emphasizes adding value to a product or service through human thinking and creativity. Craft products are the sub-sector that is included in the three largest contributors to National Gross Domestic Product in Indonesia. Likewise in Ciamis Regency, this sub-sector is the second leading sub-sector in increasing Original Regional Income. However, creative and creative activities in Ciamis Regency lack the ability to produce, introduce and implement new and unique crafts or products. Meanwhile, creative and creative actors really need innovative behavior to increase business success and survive in tight business competition in the era of a dynamic business world. The aim of this research is to determine the determination of self-efficacy, knowledge sharing and organizational climate towards increasing innovative behavior as well as the role of the Creative Economy Community in increasing innovative behavior in the craft sub-sector in Ciamis Regency. The method used is a mixed method with an explanatory sequential research design. The research results provide an illustration that self-efficacy, knowledge sharing and organizational climate, both partially and simultaneously, have an influence in increasing innovative behavior. The variable that most influences innovative behavior is organizational climate. Qualitatively, the Creative Economy Community (Komenkraf) in the Crafts Sub-Sector in Ciamis Regency has an important role in optimizing self-efficacy, sharing knowledge and organizational climate as an effort to increase the innovative behavior of creative economy actors in the crafts sub-sector in Ciamis Regency.

TURNOVER INTENTION IN MILLENNIAL GENERATION: THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, WORK-LIFE BALANCE, AND PERCEIVED ORGANIZATIONAL SUPPORT

2024-12-29T10:21:21+07:00

Turnover intention, or the intention to leave an organization, has become a significant issue in the modern era, especially among the millennial generation, which has different work preferences from those of previous generations. This generation tends to value balance between personal and professional life and wants a work environment that supports personal development and well-being. This research aims to analyze the influence of transformational leadership, work-life balance and perceived organizational support on turnover intention in the millennial generation. This research uses a literature and field research design with a causal associative approach to see the relationship between several uncertain variables. The sample studied consisted of 150 respondents who were selected using purposive sampling. The results of the data analysis confirm that transformational leadership, work-life balance, and perceived organizational support have a positive and significant effect on turnover intention. This research will provide insight for organizations in designing effective management strategies to retain millennial employees. By understanding the influence of transformational leadership, work-life balance, and perceived organizational support on turnover intention, organizations can develop more adaptive and responsive policies to the millennial generation's needs, thereby reducing turnover rates and increasing team member retention.

THE EFFECT OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE OF PT. SARASWANTI ANUGERAH MAKMUR MEDAN BRANCH

2024-12-29T10:21:21+07:00

This research aims to analyze the influence of job satisfaction on employee performance at PT. Saraswanti Anugerah Makmur Medan Branch. The research method used is quantitative, using survey techniques to distribute questionnaires to company employees. The research sample was taken randomly with a total of 143 employees, and the data was analyzed using simple linear regression to determine the relationship between job satisfaction variables and employee performance. The research results show that job satisfaction positively and significantly influences employee performance. The higher the job satisfaction employees feel, the better the resulting performance. These findings indicate that company management needs to pay attention to factors that influence job satisfaction, such as compensation, work environment, and career development, to increase employee productivity and loyalty. This research also provides implications for companies to focus more on policies that support balance between employees' work and personal lives to increase their satisfaction and performance. Suggestions for further research are to expand the variables studied and use the mixed method to gain a deeper understanding of other factors that influence employee performance.

OPTIMIZATION OF THE ASSIGNMENT OF EMPLOYEES THROUGH HUNGARIAN METHOD

2024-12-29T10:21:21+07:00

The purpose of this research is to optimally assign employees with different costs and types of work using the Hungarian method. This research was conducted on 10 employees in one of the delivery service companies in Medan City in 2024. The steps used to perform optimal employee assignment are: create an assignment cost table, perform cost reduction on each row, perform cost reduction on columns that have no zero value, and make optimal assignments. The results of this study provide an optimal solution to the employee assignment problem, therefore, the use of this method is highly recommended to solve employee assignment problems in companies

THE HALAL FOOD MOVEMENT IN ENHANCING HALAL-CERTIFIED MSMES IN MEDAN CITY USING THE "HALAL FOOD" MOBILE APPLICATION

2024-12-29T10:21:21+07:00

The community pays great attention to the halal status of the food or beverages they choose to consume. A halal certificate is a written fatwa from the Indonesian Ulema Council (MUI) that declares the halal status of a product in accordance with Islamic law. This is due to the high public interest in halal food and beverages. Thus, the application of developing technology is very much needed in the current era. The goal is for visitors/tourists to easily find halal-certified food or beverages. This system is built using the waterfall method with data from MSME in Medan City. The designed application can be accessed on a mobile basis, making it easy for all users to use. The results of this research can help MSME register food or beverage products into the application, allowing visitors/tourists to easily find products that are certified halal using the mobile-based halal food application, GEMAH.

INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND JOB PROMOTION ON EMPLOYEE PERFORMANCE

2024-12-29T10:21:21+07:00

This study examines the influence of Organizational Citizenship Behavior and Job Promotion on the Performance of BRI Maros Branch Office employees. This study uses Quantitative Descriptive, with 39 respondents. The data analysis method uses Multiple Linear Analysis. The results indicate that OCB has a positive and significant effect on employee performance, Job Promotion does not have a significant effect on employee performance, and then OCB and Job Promotion simultaneously have a positive and significant effect on the performance of BRI Maros Branch Office employees. The effect of promotion on performance is highly dependent on various factors, including how the promotion itself is performed, expectations related to the promotion, and the characteristics of the individual being promoted. BRI Maros Branch Office employees are a model of employees who always seek satisfaction in their work without being too focused on external rewards. Improving performance is not just about promotion or external recognition. Working well consistently can bring long-term benefits in a career and make employees into better professionals.

JOB INSECURITY, WORKLOAD, AND TURNOVER INTENTION IN PT ENSEVAL PUTERA MEGATRADING

2024-12-29T10:21:21+07:00

The study aims to determine the effect of job insecurity and workload both partially and simultaneously on turnover intention in employees of PT Enseval Putera Megatrading. The research was conducted at PT Enseval Putera Megatrading. This research is quantitative research with a total sample size of 124 people. Measurement uses a questionnaire with a Likert scale. The analysis technique used is the Simultaneous F test and partial t-test at the 0.05 significance level. The results concluded that there is a significant effect of job insecurity and workload both partially and simultaneously on turnover intention in employees of PT Enseval Putera Megatrading, with a p-value of 0.000 <0.05.

WORK MOTIVATION, WORK DISCIPLINE, EMPLOYEE PERFORMANCE, AND ORGANIZATIONAL CULTURE FROM REGIONAL INSPECTORATE OF ANAMBAS ISLAND REGENCY

2024-12-29T10:21:21+07:00

The main factor supporting the success of an organization is human resources who have work motivation, work discipline, and good performance to form an organizational culture. The purpose of this study is to see the influence and relationship between work motivation, work discipline, employee performance and organizational culture. The approach of this study is quantitative with a comparative method. This study was conducted at the Regional Inspectorate Anambas Island Regency for 4 months. The participants of this study were all 85 employees of the inspectorate office. Data collection used a questionnaire and data analysis techniques used the Independent-sample t-test. From the results of the study, it can be concluded that work motivation has a significant effect on organizational culture, work discipline has a significant effect on organizational culture, employee performance has a significant effect on organizational culture, work motivation has a significant effect on work discipline, work discipline does not have a significant effect on employee performance, and work motivation has a significant effect on employee performance. The limitations of this study lie in the method used, which only uses quantitative methods. Recommendations for further researchers are to be able to study more deeply about this topic by combining quantitative and qualitative methods. Further researchers can also examine the influence or relationship of other aspects in an organization, such as organizational effectiveness, organizational performance, employee competence, reward systems and other factors that influence the success of an organization.

OPTIMIZING TECHNOLOGY-BASED TRAINING TO IMPROVE THE PERFORMANCE OF VOCATIONAL TRAINING INSTITUTE MEMBERS

2024-12-29T10:21:21+07:00

Abstract. This study aims to analyze the optimization of technology-based training to improve the performance of members of vocational training institutions. The research method is descriptive qualitative method with data collection of interviews, observations, literature studies. Data were analyzed by thematic analysis. The results showed that not all dimensions of technology-based training were optimized by the institution in improving the performance of its members. To optimize technology-based training requires continuous member assistance during training, reviewing training programs by involving members, investing in technology-based training facilities and infrastructure, and collaborating with related parties.

DIRECT AND INDIRECT INFLUENCE FACTORS OF MSME MARKETING PERFORMANCE IN CIKARANG

2024-12-29T10:21:21+07:00

This study assessed the impact of creativity, digital marketing and marketing capabilities on the performance of MSMEs, focusing on competitive advantage and government policies. This research employs quantitative research methods. The population under investigation in this study was constituted by micro, small and medium enterprises operating in the snack food sector in Cikarang, with a sample size of 217 respondents. The sampling method employed was random, with data collected via questionnaire. This study shows that creativity, digital marketing and competitive advantage affect marketing performance, while marketing capability has no effect. Both creativity and capability affect competitive advantage, while digital marketing has no effect. The results show that competitive advantage can affect marketing performance through creativity and capability. However, it cannot affect marketing capability and performance. Government policy can affect the relationship between creativity and digital marketing, but not between marketing capability and competitive advantage.

THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR.

2024-12-29T10:26:25+07:00

The purpose of the study is to determine the influence of bank image on customer loyalty. The approach used in the research design is a quantitative descriptive approach. This study uses tests of validity, reliability, normality, simple linear regression, correlation and determination. The results of the study stated that the bank's image had a positive and significant effect on customer loyalty, loyalty at PT Bank Mayapada Pematangsiantar and the level of strong relationships. The bank's image contribution to customer loyalty is 56.2%.