THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR.

Authors

  • Onita Sari Sinaga Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Vivi Candra Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Leony Leony Sekolah Tinggi Ilmu Ekonomi Sultan Agung

DOI:

https://doi.org/10.37403/mjm.v10i2.734

Keywords:

Bank Image, Customer Loyalty

Abstract

The purpose of the study is to determine the influence of bank image on customer loyalty.  The approach used in the research design is a quantitative descriptive approach. This study uses tests of validity, reliability, normality, simple linear regression, correlation and determination. The results of the study stated that the bank's image had a positive and significant effect on customer loyalty, loyalty at PT Bank Mayapada Pematangsiantar and the level of strong relationships. The bank's image contribution to customer loyalty is 56.2%.

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Published

2024-12-28

How to Cite

Sinaga, O. S., Candra, V., & Leony, L. (2024). THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR. Maker: Jurnal Manajemen, 10(2), 367–373. https://doi.org/10.37403/mjm.v10i2.734