THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR.
DOI:
https://doi.org/10.37403/mjm.v10i2.734Keywords:
Bank Image, Customer LoyaltyAbstract
The purpose of the study is to determine the influence of bank image on customer loyalty. The approach used in the research design is a quantitative descriptive approach. This study uses tests of validity, reliability, normality, simple linear regression, correlation and determination. The results of the study stated that the bank's image had a positive and significant effect on customer loyalty, loyalty at PT Bank Mayapada Pematangsiantar and the level of strong relationships. The bank's image contribution to customer loyalty is 56.2%.
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