HOW TO MAINTAIN COMPETITIVE ADVANTAGE AND ENHANCE THE BUSINESS PERFORMANCE OF STARTUP? THE ROLE OF INNOVATION, DYNAMIC CAPABILITY AND INTELLECTUAL CAPITAL
DOI:
https://doi.org/10.37403/mjm.v10i2.688Abstract
This research aim to examine the influence of innovation, dynamic capabilities and intellectual capital to maintain competitive advantage and enhance the business performance of start-up companies in Central Java. The population in this study all used start-up companies listed at the the Incubator Business Center (IBC) of Central Java and had been operating for one year. only 55 start-up companies met the requirements. The research analysis method used in this study is Smart PLS. Our findings show that innovation, dynamic capabilities and intellectual capital have a positive impact on competitive advantage and business performance. These findings provide additional literature on the limited number of studies that examine innovation, dynamic capabilities and intellectual capital on start-up companies. The limitations of the research is a small number of respondents and this research is still limited to only being carried out using quantitative methods so that the results obtained are still not optimal and comprehensive. In future research, it is hoped that researchers can get more respondents so that the research results will be more accurate. Examine more specific types of startups, such as startups operating in the field of education, e-commerce, Saas, and many other types of startups, so that the research results obtained are also more specific for developing these different types of startups.
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