RESEARCH ON THE MILLENNIAL GENERATION’S BEHAVIOR TOWARD HALAL CONSUMPTION

Edy Purwo Saputro, Dewi Probowati Seyaningrum

Abstract


Research on the consumption behavior toward halal products is interesting to study, not only because most of the population in Indonesia is Muslim but also because several previous studies’ findings have mixed results, creating a loophole for finding research gaps. This research, therefore, aims to examine several factors influencing the purchase intention of halal products. The sample involved 100 millennial youth represented by the Faculty of Economics and Business (FEB) students, Universitas Muhammadiyah Surakarta (UMS). The test results demonstrated that the three variables impacted purchase intention, i.e., halal awareness, halal logo, and attitude. These results become opportunities and challenges for producers and marketers to spur the role of these three variables to impact the intention to purchase halal products positively. In addition, limitations and suggestions for further research are presented to support theoretical deepening and understanding of the development of research models.


Keywords


Halal Products, Consumption, Purchase Intention, Millennials

Full Text:

PDF

References


Ali, M. H., Ismail, A., Alam, S. S., Makhbul, Z. M., & Omar, N. A. (2018). Exploring the theory of planned behaviour (TPB) in relation to a halal food scandal: the Malaysia Cadbury chocolate case. International Food Research Journal, 25, S79-S86.

Ali, S. (2021). Purchase Intention for Halal Products by Muslims in Trinidad and Tobago: A Focus Study.

Aransyah, M. F., Furqoniah, F., & Abdullah, A. H. (2019). The Review Study of Halal Products and Its Impact on Non-Muslims Purchase Intention. IKONOMIKA, 4, 181-198.

Azizan, F. L., Ahmad, Z., & Afendi, N. A. (2022). Consumers’ halal products purchase: An integration of TPB. Insight Journal.

Aziz, N. N. A., & Wahab, E. (2018). Intention to purchase halal cosmetic products using partial least squares. International Journal of Engineering and Technology, 7, 293-296.

Bakar, N. R. A., Shahwahid, F. M., & Eksan, S. H. R. (2018). Theory of planned behaviour and halal compliance. International Journal of Academic Research in Business and Social Sciences, 8(5), 816-829.

Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998-2015.

Eid, Wesam. (2020). Understanding Muslim Consumers Halal Food Consumption Intention.

Fatmi, F. O., Ahmad, A. N., & Kartika, B. (2020). Determinants affecting purchase intention of halal products: an article review. Journal of Halal Product and Research, 3(2), 63.

Goni, M. O. (2022). Investigation of the factors that influence Non-Muslims on the purchasing intention of Halal food in Korea. African Journal of Business Management, 16(2), 24-31.

Hall, E. E., & Sevim, N. (2016). Halal food consumption intention by Turkish immigrants. International Journal of Business and Management Invention, 5(11), 36-40.

Hashim, Y. Z. H. Y., Ahmad, A. N., Samsudin, N., Abd Lateef, M. H., & Majlan, N. S. (2022). The Evolution Of Halal Research: A Bibliometric For 1996–2020. Journal of Fatwa Management and Research, 27(3), 1-38.

Irawati, Z., Saputro, E. P., Mabruroh, M., & Setyaningrum, D. P. (2023, January). Counterfeit Products: Does Experience Affect Repurchase Intention. In Prosiding University Research Colloquium (pp. 213-224).

Kusdiyanto, K., Saputro, E. P., Sholahuddin, M., Mabruroh, M., Irawati, Z., Murwanti, S., & Setyaningrum, D. P. (2022). Identification of intention to buy healthy food. International Journal of Business, Economics and Management, 5(1), 32-41.

Mahidin, N., Mustafar, M., Mohamed Elias, E., & Abu Bakar, S. Z. (2019). Applying the theory of the planned behavior on halal logistics services adoption among food & beverages small and medium enterprises. International Journal of Supply Chain Management (IJSCM), 8(4), 1039-1046.

Mcgonagle, D. (2020). Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company‘s public news and information.

Perdana, F. F. P., Jan, M. T., AltuniÅŸik, R., Jaswir, I., & Kartika, B. (2019). The role of Halal certification on purchase intention towards food products from MENA countries: A SEM study. Journal of Islamic Monetary Economics and Finance, 5(1), 63-88.

S. Hajar, B. Mohtar, M. S. Rizal, M. Toha, and A. Lidya. (2021). FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION TOWARDS HALAL LOGO ON FOOD PACKAGING IN MELAKA. IDEAS: Journal of Management and Technology, Vol. 1, No. 1, pp. 24–37.

Saputro, E. P., & Achmad, N. (2015). Factors influencing individual belief on the adoption of electronic banking. Mediterranean Journal of Social Sciences, 6(4), 442.

Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International journal of Commerce and Management, 21(1), 8-20.

Temizkan, V. (2022). A Research on the attitude and purchasing behavior of Muslim consumers towards products with halal logo in another Muslim Country. Sosyal Mucit Academic Review, 3(1), 123-147.




DOI: https://doi.org/10.37403/mjm.v9i1.534

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Maker: Jurnal Manajemen

Maker: Jurnal Manajemen is Indexed By:

                       

Publisher: DEPARTMENT OF MANAGEMENT

Sekolah Tinggi Ilmu Ekonomi (STIE) SULTAN AGUNG
Jl. Surabaya No. 19 Pematangsiantar 21118, Sumatera Utara
E-mail: maker@stiesultanagung.ac.id

OAlogo

 Creative Commons License

Maker: Jurnal Manajemen by The Department of Management STIE Sultan Agung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.